Wednesday, 27 May 2015

*Primary Research - Questionnaire Findings so far

https://www.surveymonkey.com/s/37YRZ26

I created a questionnaire on Survey Monkey to find out what type of garments Petite girls buy, what occasions they buy for and what body parts may cause an issue when they are buying clothes.
The findings have helped me plan the type of garments I will include in my range. 


Here are the questions I asked:


As expected for question 3, petite women often buy bottoms like trousers and skirts or dresses. (below)
Question 4 responses were also expected with the most popular response being formal occasions. (below)
   Therefore I will focus my ranges on dresses and bottoms for formal occasions.  




So far the results are very varied question 5 - Do you have any body issues when buying clothes? (below)

   So I will aim to make my range universally flattering to all body types/issues. Details such as cinched waist, a line skirts, V-necks will achieve this. 

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