Saturday, 30 May 2015

*HM Floor Plan - Floor Plan & Merchandising Research

I need to do a planogram and sales plan for my INP.

For that I went to two different H&M stores (Oxford Street and Regent's Street) to take pictures of their floor plan and how many options they have hanging and folded, as well as the types of rails/fixtures they use. My planograms will be based on the H&M fixtures and rails in these photo's.

As you can see H&M puts between 5-10 (sometimes more than 10) units per option on a rail.

















































Friday, 29 May 2015

*2016 Spring Summer Trend Research - WGSN

I have just finished up my two ranges.
Just wanted to post few trend forecasts I saw on WGSN which helped me with my range plans. 
They include fabric, prints, colour and details.