She told me that they supply for Lipsy, River Island and ASOS and showed me some of their new lines going into stores next week.
Blue Nile supply ASOS with their Petite and Tall ranges - of course this caught my interest.
Helen told me that the standard reduction of length for ASOS petite is 3cm. They either take of 1 cm from the top and 2cm from the bottom or 1 cm from the top, 1 cm from the middle and 1cm from the bottom. This was interesting as in my previous blog post about petite sizing I mentioned that ASOS does not state on their website how many centimetres they shorten their petite garments by (See blog post: http://hmpeti-ti.blogspot.co.uk/2015/05/size-guide-comp-shop.html).
An issue that they sometimes have is that petite women can sometimes have a longer torso than legs - so even when they reduce the length by 3 cm, the legs may still be too long and the body too short etc.
Unfortunately I couldn't take any pictures inside because of their samples for different retailers.
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